Advertisers Manipulated You - Ad Industry Dirty Secrets & Techniques - FutureIQ

The advertising industry manipulates you in more ways than you realize. Let's understand the economic incentives of the advertising industry in this episode of the FutureIQ podcast. Find out how advertising encourages outrage and anger directly or indirectly. The reason you find only polarizing posts on social media and traditional media outlets is probably the economics of advertising. Learn more about those to stay safe from it. Books mentioned in the video: Atomic habits: https://tapthe.link/AtomicHabitsBook More videos for you: The brilliant advertising of diamonds: https://youtu.be/EjJ4GmcgukU The world is improving: https://youtu.be/2l0jnwf-2kA Geopolitics of America: https://youtu.be/NGnUTDPkWUo Wealth distribution in India: https://youtu.be/z4Qf44Ti338 Hope you enjoyed FutureIQ by Navin Kabra and Shrikant Joshi. Do hit us up on Twitter: @ngkabra http://twitter.com/ngkabra @shrikant https://twitter.com/shrikant Listen it on the podcast provider of your choice: https://tapthe.link/FutureIQRSS Watch other episodes of The FutureIQ podcast: https://www.youtube.com/playlist?list=PLAppTB0r5_TaYueZ0adD42Wiw5X-wTE4v 00:00 Introduction 00:50 How ads work? Impressions & CTR 04:00 CTR 05:00 Relevance & buckets 07:45 Data collection 09:10 Inducing addiction 11:30 Clickbait & influence 14:32 The problem with data collection 18:24 An example of excessive targeting 20:50 The bright side of data collection 22:20 The key takeaway #futureiq #advertising