Reward effort, not outcome

principle

Reward the quality of effort and process rather than the visible result. Outcomes contain luck, and rewarding fruits alone trains people to chase fruits instead of doing good work.

Sundar Pichai’s advice turns the usual performance review upside down: reward the people doing the work, not the people focused on the fruits.

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The reward rewrites the job

An outcome is produced by at least two moving parts: the work and circumstances outside the worker’s control. When you reward only the final result, you treat both as merit. People then learn that appearing near a winning outcome matters more than building a sound process. Rewarding effort instead makes the repeated behavior—not the lucky fruit—the target. This is the core of Incentive Design: the measured behavior becomes the real assignment.

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Where it shows up

Work before fruit

Pichai’s formulation separates contribution from payoff: recognize the people engaged in the work rather than those oriented chiefly toward its visible rewards.

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Effort is not automatically good

This principle does not mean rewarding motion, long hours, or sincere persistence regardless of quality. Effort deserves reinforcement when it reflects a sound process; outcomes still supply evidence that the process may need correction.

Score one controllable behavior

Tomorrow, choose one result you normally evaluate and name the observable process that should produce it. Give recognition for that behavior—such as a careful experiment, a well-tested draft, or an early disclosure of bad news—even if the immediate outcome disappoints.

Episodes that teach this