What Makes Gold Evergreen? FutureIQ

Gold prices are hitting all-time highs, up 30% in just two months and yet India is buying more of it than ever. What makes gold so irresistible, even when logic says demand should fall? In this episode of Future IQ, we dig into the unique mix of economics, psychology, culture, and history that makes gold the world’s most evergreen asset. From ancient coins and royal treasuries to modern ETFs and gold bonds, we explore why gold became humanity’s favorite form of money, why it still beats almost every asset on trust and longevity, and why its appeal goes far beyond investment returns. Gold is durable, portable, divisible, culturally precious, emotionally charged, and the one thing people turn to when everything else feels uncertain. But if gold is so perfect, why do we use paper money today? And do digital forms of gold really give you the best of both worlds, or do they sacrifice the qualities that made gold special in the first place? This episode cuts through myths, hype, and tradition to explain why gold has lasted 6000 years and why it still matters today. 💬 Join Our WhatsApp Community: http://tapthe.link/futureiqwa Videos you may like / referenced in today’s episode: Agriculture Is The Worst Mistake Of Mankind: https://youtu.be/WwuEYKdXrfk Diamonds Are a Scam, Not Rare & Not a Good Investment: https://youtu.be/EjJ4GmcgukU Showing Off is Important! Costly Signaling Theory: https://youtu.be/0YEBK7eR3Ek The Only Investment Advice You Ever Need: https://youtu.be/UUDxDUXNWvA Do hit us up on Twitter: @ngkabra http://twitter.com/ngkabra @shrikant https://twitter.com/shrikant Listen it on the podcast provider of your choice: https://tapthe.link/FutureIQRSS Follow FutureIQ on Instagram: https://www.instagram.com/thefutureiq/ Source / References: Dhanteras 2025 sales/value surge (Mint): https://www.livemint.com/news/india/jewellery-sales-hit-rs-85-000-crore-on-dhanteras-likely-to-cross-rs-1-lakh-crore-by-diwali-11760880631460.html Properties/functions of money (overview): https://en.wikipedia.org/wiki/Money Commodity money (pros/cons): https://en.wikipedia.org/wiki/Commodity_money Earliest substantial gold hoards (Varna, 4600–4200 BCE): https://en.wikipedia.org/wiki/Varna_Necropolis Bubble exemplars (Tulip mania): https://en.wikipedia.org/wiki/Tulip_mania Railway Mania (NY Fed Crisis Chronicles): https://libertystreeteconomics.newyorkfed.org/2015/06/crisis-chronicles-railway-mania-the-hungry-forties-and-the-commercial-crisis-of-1847/ Cowries as money (Africa/Asia; general): https://en.wikipedia.org/wiki/Cowry#Money Cowrie inflation & Maldives imports (journal/book review): https://www.persee.fr/doc/cea_0008-0055_1987_num_27_105_3204_t1_0214_0000_1 Beaver pelts as currency (“Made Beaver”): https://en.wikipedia.org/wiki/Made_beaver Counterparty risk of bank FDs (DICGC insurance ₹5 lakh): https://www.rbi.org.in/commonman/english/Scripts/FAQs.aspx?Id=272 Illiquidity examples—art/privates (opacity & liquidity, academic): https://onlinelibrary.wiley.com/doi/10.1111/jbfa.12574 Illiquidity—real estate frictions (transaction costs): https://www.sciencedirect.com/science/article/pii/S014861950500021X Programmability in Indian digital rails—e-RUPI (NPCI overview): https://www.npci.org.in/product/e-rupi #futureiq #goldinvestment