Information Cascade
An information cascade begins when people mistake repetition for independent confirmation. Each new copier inherits the first source’s error, making a claim look stronger even though nobody has returned to the original evidence.
A popular history book reportedly used the name “Jodhabai” by mistake. Its popularity did not merely spread the error; it helped convert the error into the name that later writers themselves repeated.
E1One claim wearing many voices
The cascade has three moving parts: an initially visible claim, people who copy or reason from it, and later observers who mistake those dependent repetitions for corroboration. Apparent consensus grows while the amount of independent evidence stays flat. The same dependence can shape judgment in real time: once the first interviewer frames a candidate positively or negatively, later interviewers ask questions through that frame, producing assessments that seem separate but share the same starting assumption. This is Correlated Error disguised as agreement.
E1 E2Where it shows up
A typo becomes history
Tod’s popular book supplied later accounts with a ready-made name. Writers who followed the book amplified its authority without independently establishing that the name was correct.
E1The first interview writes the script
An early interviewer’s impression changes what subsequent interviewers look for and ask about. Their conclusions can converge because their inquiries were steered, not because each person reached the same view independently.
E2Repetition is not always empty
Draw the evidence family tree
Before treating several accounts or opinions as confirmation, trace each one back one step. If they converge on the same book, report, interviewer, or framing assumption, count them as one evidentiary lineage and seek a genuinely independent primary source before deciding.
E1 E2Episodes that teach this
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Jodhabai did WHAT to India? The REAL Truth 🤯 Indian Mughal History - FutureIQ
· explained at 1:55
73,703 views
Tod "mistakenly once referred to her as jodhabai and his book got very popular... everyone after that started calling her jodhabai."
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Why Do We Follow Social Norms? Group Conformity in Sociology | Groupism
· explained at 9:35
2,080 views
In hiring, the first interviewer's impressions "will color the impressions of the others" and others ask questions from that point of view.