Quantity is Quality

Volume is often the process that produces excellence: repeated attempts create opportunities to learn, adjust, and select stronger work. Quality is not guaranteed by quantity, but it is difficult to discover without enough trials.

A photography class was split in two: one group had to submit a single excellent photograph; the other earned its grade by producing as many as 100. The best photographs came from the group rewarded for quantity.

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More attempts create more ways to improve

Trying to make one perfect photograph concentrates effort on prediction: you must decide what excellence looks like before you have accumulated much experience. Producing repeatedly creates a different system. Each attempt exercises the craft, exposes another mistake, and supplies another result to compare. More output also creates a larger pool from which exceptional work can emerge. This is the practical logic behind the Equal-Odds Rule: you do not need every attempt to become better; you need enough attempts for learning and selection to operate.

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Where it shows up

The hundred-photo class

The quantity group did not begin with a privileged ability to identify the perfect shot. Its advantage was repeated contact with the work itself—and the best results appeared within that larger body of practice.

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Creative output across fields

The episode’s research notes connect the claim to Dean Simonton’s work on creativity across science, literature, music, chess, film, politics, and military activity: the proposed pattern is not confined to photography, but concerns the relationship between productive volume and notable outcomes.

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A quota can reward the wrong thing

Quantity helps only when the attempts remain genuine attempts at the craft. As the episode itself warns, Goodhart’s Law can take over: once a number becomes the target, students may satisfy it with random snapshots rather than learning. Volume creates quality through practice, feedback, and selection—not through counting alone.

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Replace one masterpiece with a batch

Choose one piece of work you have been trying to perfect and define a substantial batch instead—for example, 20 photographs rather than one prize shot. Complete the batch as real attempts, compare the results, and select the strongest only after production.

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Episodes that teach this